CASE STUDY
Scaling Jillian Dempsey’s DTC
THE BRAND
Jillian Dempsey is a renowned Hollywood make-up artist who established an innovative and clean makeup brand.
D.LUXURY SUCCESS STORY
“We've been working with D.LUXURY for close to a year and have seen immediate results from our DTC channel the moment we executed their growth strategy. The creative team delivers stunning campaigns and their ability to collaborate with us and our PR/Social agency has been seamless. We feel fortunate to have met Ben and his team and are encouraged by the potential to unlock additional revenue from our growing brand. They truly care about our success.”
Patrick Alexander
CEO / JILLIAN DEMPSEY
The Challenge
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The company has an excellent product, but was small and struggling to grow.
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Each time they spent money on paid advertising to acquire customers, it failed.
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The founders asked D.Luxury to develop a growth strategy. The goal: To grow the brand into a profitable, meaningful player in the beauty industry.
What We Did
Our proprietary Digital Rx™ audit surgically examines every aspect of your business to reveal untapped growth and profitability opportunities.
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Ran a DigitalRx™ audit to identify the pathway to profitably and meaningfully scaling the business.
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Developed a detailed 3-year strategy, roadmap, and budget.
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Overhauled messaging to focus on the convenience, efficacy, and quality of Jillian Dempsey vs. other brands.
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Gradually scaled digital advertising while ensuring we acquired the highest value customers.
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Implemented an innovative retention activation strategy to drive repeat purchasing.
